The Orange County Riptide is a California Collegiate League baseball team that competes at the NCAA Division I level and is full of MLB prospects. The team needed a consistent visual presence throughout the high-volume 2026 season, including themed game nights, day-to-day game content, and a playoff campaign, with a lean, intern-driven creative team. With significant creative latitude given to the design interns, the opportunity was to build a cohesive visual system from the ground up while keeping pace with a 45-game season.

In this role, I designed full promotional asset suites for themed game nights, the division playoffs, and season milestones across social media, motion graphics for live video board display, printed flyers, and email marketing.

After the visual direction I developed early in the season resonated with the team, I was asked to expand it into a reusable template system for game announcements, in-game score updates, and post-game recaps for use by the content team. I also designed the starting lineup template used for every game in both broadcast and Instagram Story formats, and collaborated with a fellow intern to build a season-wide graphic assignment system that covered interest intake, coordination, and deadlines. The graphics I designed generated 2,000+ likes and 500+ shares across Instagram and Facebook throughout the season, helping increase visibility online and in the community.

The Riptide's playoff run called for a campaign that matched the energy of the moment: rendered in smoke, neon lights, and glossy glass textures that felt electric while staying rooted in the team's water-forward identity and color palette. The suite spanned the full arc of the postseason, from the clinch announcement through seed placement, game-day promotion, in-game score updates, the starting lineup, and a closing thank-you to the fans. The visual direction carried beyond my own assets, with a fellow intern adapting it as the foundation for video board player profiles and a pre-game welcome video, bringing a unified look across the entire playoff presentation.

Homecoming graphics and promotional assets were used across social media, email marketing, and stadium displays for the team's 10-year anniversary game. Assets welcoming former player and current Loco Beach Coconuts player, Grady Morgan, were also created.

Father's Day graphics and promotional assets were used across social media, email marketing, and stadium displays for the team's highest-attended game of the season (450+ attendees).

Ducks Hockey Night graphics and promotional assets were used across social media, email marketing, and stadium displays, supporting a themed night featuring Anaheim Ducks mascot Wild Wing, recently retired broadcaster Steve Carroll, and the Ducks street team. The game day post generated 150+ likes and 55+ shares on Instagram, the highest-performing theme night graphic of the season.

Graphics and promotional assets were designed to promote the highest anticipated theme night of the summer across social media, email marketing, and stadium displays. The theme night helped promote the Southern California Golden Retriever Rescue and the team’s beloved bat-dog, Omaha, and drew over 250 people (and dogs) in attendance.

All social media graphics were adapted across three formats (Instagram Feed Post, Instagram/Facebook story, Facebook/X landscape) to maintain visual consistency across platforms.

Following the success of the June 10th game day graphic, I was asked to develop templates in the same visual direction. Using Box Out Sports, I created reusable templates for game announcements that the content team and the General Manager could update quickly while staying on-brand.

Using Box Out Sports, I designed starting-lineup templates for each game's Instagram Story, which were posted prior to first pitch. I also collaborated with a fellow intern to create score update templates for home and away games, which the content team used throughout each game.