SHE IS HERE
Tour Campaign
Academic Project – Tour Branding
Scope: Tour Identity, Campaign Visual System, Merchandise Design, Promotional Assets, UX/UI Tools: Photoshop, Illustrator, InDesign, After Effects, Adobe XDSHE IS HERE is a fictional tour concept inspired by Miley Cyrus and her 2019 EP SHE IS COMING. The project explores the launch of her first major tour following a shift in artistic identity, rooted in 80s rock influence and bold self-expression.
The goal was to develop a cohesive tour identity and promotional campaign that reflects Miley’s evolved sound and visual direction. Drawing inspiration from her Magnum Ice Cream campaign and the aesthetic of her Plastic Hearts era, the system incorporates high-contrast magenta, metallic gold, layered textures, and bold display typography reminiscent of 80s rock and grunge-era posters. The identity was extended across digital and physical touchpoints to create a unified campaign experience.
The goal was to develop a cohesive tour identity and promotional campaign that reflects Miley’s evolved sound and visual direction. Drawing inspiration from her Magnum Ice Cream campaign and the aesthetic of her Plastic Hearts era, the system incorporates high-contrast magenta, metallic gold, layered textures, and bold display typography reminiscent of 80s rock and grunge-era posters. The identity was extended across digital and physical touchpoints to create a unified campaign experience.
Promotional video designed for the tour
Social Media Graphics:
Social Media Graphics:
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Instagram graphics designed to announce the tour
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Merch design close-ups
Merch Design:
Merch design close-ups
Ticket Post-Purchase Email:
Tour Website Landing Page:
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Tour website landing page: web (above), mobile (right)