SHE IS HERE Tour Campaign

Brand Identity
Social Media Marketing
Merchandise Design

This is a fictional tour created called SHE IS HERE which is an ode to Miley Cyrus’s EP that dropped in 2019, SHE IS COMING. Over time, her music style has changed and she has since discovered how she wants to brand herself as an artist. This tour is her first tour with her newfound identity and will be her first album tour since 2015.

All branding was inspired by the campaign she did with Magnum Ice Cream and her music inspiration. Assets were designed with reference to 80s rock design within the music industry. The magenta is an homage to the Plastic Hearts album cover and the gold is used to help convey Miley Cyrus’s personality. Strong display fonts were used to match the 80s rock grunge aesthetic and to appear like graffiti or newspaper printing. All assets were designed to be consistent with the branding and merchandise items were designed to help portray the general themes of this tour and the overall vibe of 80s rock combined with Miley Cyrus as an individual.