The Good Truck is a fictional food truck inspired by the television show, The Good Place. It features a variety of frozen yogurt flavors that reflect those in the show where they taste like specific feelings. At night, it transforms into The Bad Truck, a “speakeasy” version with spiked frozen yogurt flavors. The project merges the fun of food truck culture with recognizable themes of the show.

The goal of this project was to develop a cohesive brand identity that captures the spirit of the television show while integrating classic food truck culture. Research into the show informed the visual system and flavor concepts, ensuring the designs paid homage to key details while creating a unique, engaging brand experience.