Vans Annual Report
Print Design
Photography
Print Design
Photography
Currently Vans has over 2,000 stores worldwide, many skateparks, countless collaborations, and they have gone from one of America’s Best Small Companies for 2000 to a brand that is part of the global movement for self-expression, enabling creativity, and youth culture.
At Vans, the mission is “to enable creative expression—and inspire youth culture —by celebrating and encouraging the Off the Wall attitude that comes from expressing your true self.” Vans promises that everything is “designed for the creative pursuit of being you”. The brand’s motto is often difficult to understand, so the fictional annual report aims to assist with this. The annual report also updates current, as well as potential, investors about how the fiscal year went for the company.
At Vans, the mission is “to enable creative expression—and inspire youth culture —by celebrating and encouraging the Off the Wall attitude that comes from expressing your true self.” Vans promises that everything is “designed for the creative pursuit of being you”. The brand’s motto is often difficult to understand, so the fictional annual report aims to assist with this. The annual report also updates current, as well as potential, investors about how the fiscal year went for the company.
Some spreads from the 
All photographs were taken in Huntington Beach, CA