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In Fine Company

Brand Identity
Marketing Strategy

As the Graphic Design Intern for In Fine Company, I collaborate with Broadway producers to provide design solutions for their live musicals and relevant events. My work spans from designing pitch decks, to marketing and promotional materials, both print and digital. I have assisted with work for musicals including Moulin Rouge!, The Who’s Tommy, The Outsiders, Here Lies Love, Merrily We Roll Along, Stranger Sings! The Parody Musical,  and the stage adaptation of Burlesque. My main task with my projects is to utilize the brand identity for the shows and ensure my designs are cohesive with additional pre-existing works. 

In addition to graphic design work, I have assisted with the facilitation of the licensing of Stranger Sings! The Parody Musical to schools, theaters, and amateur companies. To make this possible, I have coordinated in-depth global market research initiatives as well as contributed to engagement strategies through email marketing campaigns and user experience design. 

The Who’s Tommy Marketing Pitch Deck, Key Art by Serino Coyne

Burlesque Email Update, Key Art by Sine Digital

© Gabriella Stein-Sigal 2024 — Huntington Beach, CA