Midnight Breakfast
Chapman University
Role: Director of Special Events and Traditions Scope: Event Production, Social Media Marketing, Brand Identity, Merchandise Design, Vendor Coordination Tools: Photoshop, IllustratorEach semester, Chapman University's Program Board (UPB) produces Midnight Breakfast during finals week, a themed event that provides free breakfast and features performances by student dance and acapella groups, giving students a chance to take a break, see their peers, and relax during finals. In December 2022, the theme was Pirates of the Caribbean.
I oversaw the event planning and production process and designed the event branding, which was applied across Instagram graphics, merchandise (shirts, bandanas, and stickers), and on-site materials. UPB committee members documented the event using disposable cameras to capture the atmosphere and attendee engagement.
For more events produced working for Chapman UPB, please click here.
I oversaw the event planning and production process and designed the event branding, which was applied across Instagram graphics, merchandise (shirts, bandanas, and stickers), and on-site materials. UPB committee members documented the event using disposable cameras to capture the atmosphere and attendee engagement.
For more events produced working for Chapman UPB, please click here.
Social Media Marketing:
Instagram graphics designed as an
in-feed carousel post to announce the event
Instagram story graphics posted 24 hours prior
to the event with additional information
Merch Design:
Event Production:
